March 10, 2012
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Wiley
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List Price: $29.99
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Product Description
Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
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Technorati Tags: Conversion, Convert!:, Designing, Increase, Sites, Traffic
March 02, 2012
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Wiley
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List Price: $50.00
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This book is a practical guide to discovering and exploiting security flaws in web applications. The authors explain each category of vulnerability using real-world examples, screen shots and code extracts. The book is extremely practical in focus, and describes in detail the steps involved in detecting and exploiting each kind of security weakness found within a variety of applications such as online banking, e-commerce and other web applications.The topics covered include bypassing login mechanisms, injecting code, exploiting logic flaws and compromising other users. Because every web application is different, attacking them entails bringing to bear various general principles, techniques and experience in an imaginative way. The most successful hackers go beyond this, and find ways to automate their bespoke attacks. This handbook describes a proven methodology that combines the virtues of human intelligence and computerized brute force, often with devastating results.The authors are professional penetration testers who have been involved in web application security for nearly a decade. They have presented training courses at the Black Hat security conferences throughout the world. Under the alias "PortSwigger", Dafydd developed the popular Burp Suite of web application hack tools.
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Technorati Tags: Application, Discovering, Exploiting, Flaws, Hacker's, Handbook:, Security
February 08, 2012
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Wiley
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List Price: $55.00
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Arms IT professionals with a complete blueprint for developing successful Web hosting strategiesWritten by a consultant who helped develop the Web hosting strategies at many of today's top e-commerce vendors, this book fills in IT professionals on the full range of services available. The book provides decision-makers with criteria checklists and other useful tools they need for determining what they need, why they need it, how to find it, and how to evaluate and manage it. Doug Kaye provides a clear, complete roadmap for building an effective Web hosting strategy, and offers practical advice and answers to critical questions. The book covers important topics, including the real cost of bandwidth, domain name services, shared versus dedicated servers, backup and recovery, service-level agreements, security, negotiating with and managing vendors, and hardware maintenance and support.Companion Web site includes links to Web hosting directories, tools for evaluating hosting services, and online articles and white papers.
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Technorati Tags: Hosting, Managed, Services, Strategies
January 30, 2012
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Wiley
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List Price: $39.99
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"An invaluable full-color training package for Web designWeb design consists of using multiple software tools and codes-such as Dreamweaver, Flash, Silverlight, Illustrator, Photoshop, HTML, and CSS, among others-to craft a unique, robust, and interactive websites. This book teaches you how to effectively use all the major tools involved in web design to create a site that is both attractive and functional.You'll go beyond the basics to learn best practices of good web design so you can go from the drawing board to a successful site.Combining full-color, step-by-step instructions with lesson files and video training from web experts is like having your own personal instructor guiding you through each lesson-but you work at your own pace!Discusses properties of good web design and best practices for building a site that is both attractive and functionalOffers clear instruction that makes learning complicated tasks less intimidatingDemonstrates how to approach site design concept creation and bring a vision from the drawing board through to full and dazzling operabilityCombines a full color step-by-step instructional book along with lesson files and video training from web design expertsThis training package takes you beyond the basics in a series of easy-to-absorb, five-minute lessons. "
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Technorati Tags: Book:, Classroom, design, Digital, HTML, Training, Video, with
